LDA Audio Tech attends Cairo ICT fair with partner Secucom

LDA Audio Tech’s advanced public address and voice evacuation solutions were present at the major telecommunications and information technology fair for the Middle East and Africa, Cairo ICT.

It is one of the strongest events in the area with international convening power, both for exhibitors and visitors, as it offers a great chance to interact with economic agents in the area, increase brand presence, launch new products and develop a vertical strategy aimed at very specific sectors.

LDA Audio Tech shared its own stand with its partner Secucom, specialized distributor of value-added products and advanced technologies for voice, data and video communications with an extensive distribution network covering all the territories of the Gulf countries and North Africa.

Cairo ICT received more than 94,000 professionals from different sectors: government and institutional, diplomatic, financial, construction, marketing, security, defense, engineering, electronics or new technologies, among others.

News showcase

LDA Audio Tech and Secucom showcased the latest developments in its two major product lines. The NEO system, already with a long history in the market, is well known in the region since it is installed in numerous projects in Egypt, Saudi Arabia, Qatar, Kuwait and other countries in the Middle East. It adapts better and better to the needs of medium and large installations, thanks to a constant R+D+I effort to incorporate new functionalities and improve its operation through firmware updates.

For its part, LDA ONE is presented as the ideal option for small and medium format installations, thanks to its versatility (with wall and rack installation) and ease of use. Recently, MODBUS communication was added as a new feature to improve its connectivity and integration with third-party systems.

Cairo ICT attendees could test in person the operation and the possibilities of these two public address and voice alarm systems EN 54, directly assisted by the professionals of LDA Audio Tech and Secucom at the stand.

Industry events

In addition to the main fair, Cairo ICT also hosted parallel events of great interest as a showcase for new industry trends. The latest developments in fintech were verified at PAFIX, DSS focused on public safety and defense, Intelli-Cities dealt with smart cities and buildings, Innovation Arena functioned as a business exchange space, Learn Tech addressed the challenges in new technologies for education, Trans-MEA grouped the main transport and logistics actors, and Dot-Gov discussed the institutional strategies for the technological transformation of the region.